Business Analytics
This practice-focused programme will equip you to interrogate business challenges and then source, manipulate and analyse data to address issues and inform organisational strategies.
You will also develop a strong portfolio of professional skills that will enable you to communicate effectively to a non-technical audience through the use of data visualisation tools and storytelling.
Your chosen specialisation will provide the opportunity for you to develop and apply analytical techniques and engage in an industry-based project that will provide experience in responding to the challenges of working in a live business context with real data.
The programme will launch in 2021 with the Marketing specialisation. The specialisation in Supply Chain Management will not be offered to students entering the programme in 2021.
Also available: Postgraduate Certificate in Business Analytics (PGCertBusAn). The PGCertBusAn is an alternative pathway for graduates who are initially uncertain about committing to a masters programme, and for those who do not achieve the required GPA for direct entry to the MBusAn.
Developing your skills and capabilities
The Business School is committed to giving you opportunities to develop as a scholar, leader, innovator and global citizen.
As you study towards your MBusAn you can expect to develop capabilities that will enhance your career and help you make a positive impact on society. You will acquire these capabilities from your courses and through participation in a range of co-curricular activities.
While enhancing your critical thinking and analytical skills, your studies will equip you with strong communication, teamwork and leadership skills as well as cross-cultural understanding.
A MBusAn graduate is expected to have skills and capabilities in the following areas:
Disciplinary knowledge and practice
Graduates will be able to demonstrate advanced specialised knowledge and integrated understanding of data sources, data storage, and statistical techniques along with a critical awareness of current technologies and business practices.
Critical thinking
Graduates will be able to synthesise and evaluate evidence from one or multiple data sources and analyses to identify actionable insights and inform managerial decision-making.
Solution seeking
Graduates will be able to use data and analytics to address complex business and management issues and develop implementable solutions
Communication and engagement
Graduates will be able to work effectively in multi-disciplinary teams and communicate the results of analytical projects in a variety of modes to technical and non-technical audiences.
Independence and integrity
Graduates will able to engage in independent, reflective, and ethical decision-making, demonstrating consideration of privacy and data governance issues.
Social and environmental responsibility
Graduates will recognise the significance of the principles underpinning the Treaty of Waitangi and of sustainability within the context of business analytics.
